AI / GEO

GEO & AI Search Statistics Hub

Curated statistics on AI search adoption, Google AI Overview CTR impact, ChatGPT and Perplexity usage, llms.txt adoption, and generative engine optimisation trends. Updated for 2024.

What gets checked

  • 12 curated AI search and GEO statistics
  • Google AI Overviews adoption data
  • CTR impact benchmarks for AI-affected SERPs
  • AI search platform usage figures
Also tryAI Visibility CheckerAI Readiness CheckerAI Citation Testerllms.txt Generatorllms.txt CheckerAI Crawler CheckerAI robots.txt GeneratorChatGPT Visibility
62%Google AI Overviews

of Google searches now return AI Overviews

Source: BrightEdge, 2024

15–30%CTR Impact

reduction in organic CTR for position 1 when AI Overview is present

Source: Search Engine Land / SE Ranking, 2024

100M+ChatGPT

weekly active ChatGPT users as of 2024

Source: OpenAI, November 2024

10M+Perplexity

queries per day served by Perplexity AI

Source: Perplexity AI, 2024

40%Search Behaviour

of Gen Z prefer AI search tools over traditional Google search

Source: YPulse / Search Engine Journal, 2024

8,000+llms.txt Adoption

websites have published a llms.txt file as of late 2024

Source: llmstxt.org directory, 2024

73%Enterprise SEO

of enterprise SEO teams now track AI search visibility as a KPI

Source: BrightEdge Enterprise SEO Survey, 2024

90%AI Crawling

of the indexed web is crawled by GPTBot monthly

Source: OpenAI crawl data estimates, 2024

~11%AI Citations

of AI-generated answers include a citation link to a source

Source: Columbia Journalism Review AI study, 2024

2.3×Query Behaviour

longer on average are AI search queries vs traditional Google queries

Source: Semrush AI Search Report, 2024

30%AI Citations

of AI search answers cite Wikipedia as a source

Source: Wikimedia Foundation / AI citation research, 2024

3.1%Market Share

global search market share held by Bing Copilot as of Q4 2024

Source: StatCounter Global Stats, Q4 2024