Event
EventRich Result Eligible
Event
An event with a specific date and location. Enables rich results in Google Search and Google Events including date, location and ticket links.
Rich Result: Event
Required Properties
name
startDate
location
Recommended Properties
endDate
description
image
offers
organizer
performer
eventStatus
eventAttendanceMode
JSON-LD Example
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Event",
"name": "SEO Conference 2026",
"startDate": "2026-09-15T09:00",
"endDate": "2026-09-16T18:00",
"location": {
"@type": "Place",
"name": "Moscone Center",
"address": {
"@type": "PostalAddress",
"addressLocality": "San Francisco",
"addressRegion": "CA",
"addressCountry": "US"
}
},
"description": "Annual SEO conference featuring talks on AI search and technical SEO",
"offers": {
"@type": "Offer",
"url": "https://example.com/tickets",
"price": "299",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock"
},
"eventStatus": "https://schema.org/EventScheduled",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode"
}
</script>Test your Event markup
Validate and generate Event JSON-LD for your site