Average Position

The mean ranking position of your pages in Google search results, as reported in Google Search Console.

Average position in Google Search Console is the average ranking position across all queries and impressions for a URL or property. Position 1 is the top result, position 10 is the bottom of page 1. Average position is an important but easily misread metric — it is an average across many queries, devices, and user locations, so individual query positions can vary significantly.

Key limitations: average position is an average across all queries a page ranks for — a page ranking #1 for one low-volume query and #50 for a high-volume query might show an average position of 25, hiding the important low ranking. Filter by specific queries to get accurate picture. Also, average position changes when Google tests new SERP features — a result might move from position 3 to "position 4" in the count if a new feature pushes it down, even without a real ranking change.

For actionable analysis: filter by queries with 100+ impressions, sort by position (10–20 average), and prioritise those for optimisation — they are visible to enough people to matter and close enough to page 1 to move there with modest effort.