Technical SEO

Noindex

A directive that instructs search engines not to include a page in their index.

Noindex can be set in two ways: as an HTML meta tag (<meta name="robots" content="noindex">) in the page's <head>, or as an HTTP response header (X-Robots-Tag: noindex). Both methods tell Googlebot (and other crawlers) to crawl the page but not index it. This is different from robots.txt Disallow, which prevents crawling entirely.

Important distinction: a page blocked by robots.txt cannot have its noindex directive read (since Googlebot never fetches it), but it can still appear in Google's index if other pages link to it. A noindex directive on a crawlable page reliably removes it from the index.

Common use cases: pagination (noindex on page 2+ of paginated lists), thank-you pages, account/login pages, admin pages, thin category pages, printer-friendly versions, and staging environments. The noindex directive can be combined with nofollow (noindex,nofollow) to also tell Googlebot not to follow links on the page.

Test this on your site
Check Noindex issues on any URL — free, no signup
Index Checker

Related SEO Terms

robots.txt
A plain-text file at the root of a domain that instructs crawlers whic…
Canonical Tag
An HTML link element that tells search engines which version of a page…
Crawling
The process by which search engine bots systematically browse the web …
Indexing
The process by which search engines add crawled pages to their searcha…
← All SEO Terms·Technical SEO terms →