BreadcrumbList — Navigation Trail
BreadcrumbList schema marking up your page's navigation hierarchy — one of the easiest rich results to earn.
Rich Result: Breadcrumb rich result (hierarchy shown below URL in search results)
When to Use
Every page with a navigation hierarchy (most pages beyond your homepage). Breadcrumb rich results replace the raw URL in search results with a human-readable path, improving CTR and helping users understand where your page fits in your site.
JSON-LD Code
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://example.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "SEO Tools",
"item": "https://example.com/tools"
},
{
"@type": "ListItem",
"position": 3,
"name": "Core Web Vitals",
"item": "https://example.com/tools/core-web-vitals"
},
{
"@type": "ListItem",
"position": 4,
"name": "Core Web Vitals Checker",
"item": "https://example.com/tools/core-web-vitals/checker"
}
]
}
</script>Implementation Notes
The item URL for the last ListItem is optional (it's the current page) but recommended for consistency. Breadcrumb rich results are earned for most pages automatically if the markup validates — one of the highest-ROI schema implementations.
Validate & test this schema
Check your implementation against Google guidelines