Product — E-commerce Listing
Full product schema with offer, aggregate rating, and brand — the most complete schema for e-commerce product pages.
Rich Result: Product rich result (price, availability, rating, merchant listing)
When to Use
Any e-commerce product page. Enables product rich results with price, availability, star rating, and review count directly in Google Search. Also powers Google Shopping listings via Merchant Center.
JSON-LD Code
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "SEO Audit Tool Pro",
"description": "Advanced SEO auditing platform with AI-powered recommendations, Core Web Vitals monitoring, and competitor analysis.",
"image": [
"https://example.com/products/seo-tool-pro-1.jpg",
"https://example.com/products/seo-tool-pro-2.jpg"
],
"sku": "SEO-PRO-001",
"mpn": "SEOP001",
"brand": {
"@type": "Brand",
"name": "SEOCheckPilot"
},
"offers": {
"@type": "Offer",
"url": "https://example.com/products/seo-audit-tool-pro",
"priceCurrency": "USD",
"price": "29.00",
"priceValidUntil": "2026-12-31",
"itemCondition": "https://schema.org/NewCondition",
"availability": "https://schema.org/InStock",
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/FreeReturn"
},
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": "0",
"currency": "USD"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": { "@type": "QuantitativeValue", "minValue": 0, "maxValue": 0, "unitCode": "DAY" },
"transitTime": { "@type": "QuantitativeValue", "minValue": 0, "maxValue": 0, "unitCode": "DAY" }
}
}
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.8",
"reviewCount": "312",
"bestRating": "5",
"worstRating": "1"
},
"review": {
"@type": "Review",
"reviewRating": {
"@type": "Rating",
"ratingValue": "5",
"bestRating": "5"
},
"author": { "@type": "Person", "name": "Mark Chen" },
"reviewBody": "The best SEO auditing tool I've used. The AI recommendations saved us hours of manual analysis.",
"datePublished": "2026-05-20"
}
}
</script>Implementation Notes
For Google Shopping eligibility, include shippingDetails and hasMerchantReturnPolicy inside the Offer. Google requires these for free listings in 2026.
Validate & test this schema
Check your implementation against Google guidelines