<title>
The HTML title element defines the page title shown in browser tabs, bookmarks, and search result headlines.
The <title> element is the single most important on-page SEO element. Google displays it as the clickable blue headline in search results and uses it as a primary relevance signal for ranking. While not technically a meta tag, it belongs in <head> alongside meta tags.
Best practices: keep the title between 50–60 characters (≈580px rendered width), place the primary target keyword near the start, write for human click-through not just keyword presence, and append your brand name at the end separated by " | " or " – ". Every page must have a unique title.
Google has rewritten title tags since September 2021 when they deem the original too short, too long, keyword-stuffed, or inconsistent with the page content. Use the SERP Preview tool to see how your title renders before publishing.
HTML Example
<title>How to Fix Core Web Vitals — Complete 2026 Guide | SEOCheckPilot</title>