og:description

The description shown in social share cards when your page is shared on Facebook, LinkedIn, and other platforms.

og:description provides the summary text below og:title in social sharing cards. Without it, platforms may pull arbitrary text from your page, which is often undesirable (cookie consent text, navigation items, footer content). Control the message by always setting og:description explicitly.

Optimal length is 100–300 characters — long enough to explain the value of the content, short enough to avoid truncation. Write it as a human would: benefit-focused, engaging, active voice. It can differ from meta description — use meta description for the search snippet and og:description for the social card copy.

Note: LinkedIn changed its algorithm in 2024 and now displays og:description more prominently in company page posts. This makes the quality of og:description increasingly important for B2B content marketing.