FAQPage Schema

Structured data markup for FAQ content that helps search engines and AI tools extract question-and-answer pairs from your page.

FAQPage schema uses Schema.org to mark up question-and-answer pairs on your page. Google used to display these as expanded rich results with the Q&A visible directly in search — but deprecated this rich result display in May 2023, keeping it only for government and health sites.

However, FAQPage schema remains highly valuable for AI search: ChatGPT, Perplexity, Claude, and Bing Copilot all use structured data to extract and cite factual information. Well-marked-up FAQ content is more likely to be pulled into AI-generated answers because the question-answer structure is machine-readable.

Implementation: each question is marked up as a Question type with an acceptedAnswer, within the mainEntity of a FAQPage. Questions should reflect actual user queries (use PAA boxes and keyword research to find real questions), and answers should be concise, factual, and directly responsive. Avoid fabricated or trivial Q&A pairs — both Google and AI tools evaluate content quality.