Calculator

SERP CTR & AI Overview CTR Calculator

Estimate organic click-through rates by SERP position and model how Google AI Overviews will impact your expected traffic. Enter a search volume and ranking position to get projected monthly clicks.

What gets checked

  • CTR estimates for positions 1–10 with industry benchmarks
  • AI Overview traffic impact modelling
  • Monthly click volume projections from search volume
  • Before/after AI Overview comparison
  • Exportable traffic forecast table
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SERP position
Baseline CTR for position #3: 11%
Monthly impressions
CTR modifiers
CTR Estimate
11.0%
vs 11% baseline for position #3
1,100est. monthly clicks
CTR by position — 10,000 impressions
PositionBase CTRAdj. CTRMonthly clicks
#127.6%27.6%
2,760
#215.8%15.8%
1,580
#311%11.0%
1,100
#48.4%8.4%
840
#56.3%6.3%
630
#64.9%4.9%
490
#73.9%3.9%
390
#83.3%3.3%
330
#92.7%2.7%
270
#102.5%2.5%
250